Most studios skip the hard part. We built a four-phase process that does not let us, and it will not let you either. Every visual decision in our work can be traced back to a strategic one.
A senior-living community speaking to two audiences at once: adult children evaluating with anxiety, and elders who needed to feel honoured rather than relocated.
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An aviation awards identity that holds institutional credibility from wrist tag to billboard, without a single aircraft cliché.
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Petroleum compliance is treated as a reactive cost. We repositioned it as proactive protection, with authority in the field and credibility in the boardroom.
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Oba (king) plus omi (water). On a shelf full of loud labels, a design-led Nigerian water brand that earns its premium through restraint.
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Aviation and travel reporting had no dedicated visual authority in Africa. A dual identity that works as newsroom and travel service across every channel.
View case study →Brands arrive with the same pattern: a working product, scattered visuals, and a category full of look-alikes. We interview your team, map your audience, and audit the space you are playing in, looking for the real problem behind "our brand isn't working" and the edge nobody else is claiming.
Once we understand the landscape, we rebuild the way your brand thinks. Positioning, messaging, values and Brand North Star. Founder instinct, customer insight and market reality become a clear operating system: who you are, who you are for, what you believe, how you show up.
With the strategy locked, we turn it into a world people can see. Multiple creative territories, one selection, then refinement into a complete system. Logo, typography, colour, motion, layout rules and applications all flow from the Architect work rather than from inspiration.
The brand leaves the deck and enters real life. Living guidelines, templates and asset libraries so your site, ads, emails, packaging and content all pull from one system. We train your team so the brand survives contact with everyday work.
50% deposit to begin, 50% before delivery. Additional revision rounds are billed at ₦25,000 per hour. Every engagement includes two months of brand support after delivery.
50% to begin and 50% before delivery. Nigerian clients pay by bank transfer. International clients pay by Skrill or ACH bank transfer. Full payment details arrive with your invoice.
Two rounds are included in every engagement. Further rounds are billed hourly at ₦25,000 or $150 depending on your currency. In practice, the Clarify and Architect phases mean most projects do not need a third round.
Brand Identity runs 4 to 6 weeks. Web Design runs 3 to 5 weeks. Branding and Web together runs 6 to 10 weeks. Timelines start once discovery is booked and the deposit has cleared.
You get two months of brand support at no cost. Questions about applying the system, small adjustments to supplied files, and guidance for whoever picks the work up next. Most brands wobble in the first weeks of use, so that window is where the system either sticks or quietly falls apart.
Yes. Discovery runs over video and the working rhythm is asynchronous, so time zones rarely become a problem. Pricing is quoted in your local currency.
You do. Full intellectual property transfers to you on final payment, including source files and the asset library.
Often, yes. Clarify tells us whether the existing identity has a strategic foundation worth building on or whether it is decoration sitting on nothing. Sometimes the honest answer is that the logo is fine and the positioning is the problem. We will say so.
Access to whoever makes the final call, roughly four hours across the first two weeks for interviews, and any existing research, customer feedback or sales material you have. You do not need a brief written in advance. Building that is part of Clarify.
No. That is the one thing we hold firm on. Design without a strategic basis is decoration, and it is the reason most brands come to us needing a rebuild two years later. If you want execution against a strategy that already exists, bring it and we will start at Shape.
